Douglas Rushkoff - Users for Sale: Has Digital Illiteracy Turned Us Into Social Commodities?

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Mashable have a great interview with the always-thought-provoking Douglas Rushkoff in which he dismantles the idea that the "users" of social media are its customers, pointing out that we are, in fact the product being sold:

"The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers."